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Pravana Smooths Hair Safely

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By: Jamie Matusow

Editor-in-Chief

 
 
Pravana has stepped up to offer an alternative for consumers who are seeking safe alternatives for smoothing hair without using products that contain or emit formaldehyde. According to Pravana, its Perfection SmoothOut treatment mimics the results of controversial hair smoothing treatments without coating the hair or producing hazardous fumes, but instead, by softening the bonds of the inner structure of hair.  A collection of styling products aimed at ensuring the life of a Perfection SmoothOut treatment are available. Perfection Shine Serum ($16) creates shine and protects against humidity; Perfection BlowDry Spray ($16) relies on special polymers to reduce drying time and smooth hair for total frizz control and humidity protection; Perfection Hair ($16) is designed as a luxurious weekly treatment.

More info: www.pravana.com

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